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쿠팡 · zz-Evergreen Requisition

Senior Director, Brand Management

#쿠팡 채용#쿠팡 마케팅 면접#마케팅 면접

이 공고, 이렇게 물어볼 겁니다

Q1
과거에 리테일 파트너와의 협상 과정에서 가장 복잡했던 상황과, 당신이 제시한 전략이 최종적으로 매출 및 수익에 어떤 구체적인 수치적 변화를 가져왔는지 설명해 주십시오. (최소 3가지 핵심 지표 포함)
🎯 협상 능력과 실제 성과를 숫자로 입증하는 능력 확인
Q2
당신이 주도했던 특정 리테일 사업 부문에서, 비효율적인 프로세스를 발견하고 이를 개선하기 위해 어떤 분석 방법론을 사용했으며, 그 결과로 어떤 운영 효율(예: 재고 회전율, 마케팅 비용 절감 등)을 달성했는지 구체적인 사례를 들어주십시오.
🎯 문제 해결 능력과 데이터 기반 의사결정 능력 확인
Q3
Coupang의 리테일 사업 확장이라는 목표를 달성하기 위해, 내부 팀원들을 어떻게 동기 부여하고 리드했으며, 특히 목표 달성을 위해 이질적인 이해관계를 가진 내부 부서(예: 물류, 마케팅, 재무) 간의 갈등을 어떻게 조정하고 합의를 이끌어냈는지 설명해 주십시오.
🎯 리더십, 협업 능력 및 이해관계 조정 능력 확인
Q4
당신이 관리했던 글로벌/로컬 브랜드와의 장기적인 관계를 구축할 때, 단기적인 이익보다 장기적인 파트너십을 우선시했던 결정적인 순간은 무엇이었으며, 그 결정이 향후 3년간의 사업 포트폴리오에 어떤 영향을 미쳤는지 설명해 주십시오.
🎯 전략적 사고와 장기적인 비전 제시 능력 확인
Q5
만약 현재 당신이 책임지고 있는 리테일 사업의 P&L이 예상보다 20% 하락했을 때, 단기적으로 어떤 지표를 가장 먼저 분석하고, 중장기적으로 어떤 구조적 변화를 통해 이 손실을 만회할 계획입니까?
🎯 재무적 이해도와 위기 관리 및 전략적 회복 탄력성 확인
질문만 읽으면 컨닝이에요. 소리 내어 답해보세요 — 어디서 틀어지는지 짚어드립니다.

공고 내용

Company Introduction

Role Overview

As our Brand Management Leader, you will play a pivotal part in Coupang’s Retail (Rocket delivery) business. With sound judgement in Retail business, you will analyze complex problems and phenomena to identify root causes and solutions, and serve as a great leader, exceptional communicator, and negotiator.

In the key areas of Retail business including Brand Management, Business Planning (Program Management), and Selection Planning, you will build strategic relationships with our retail partners and set conditions for negotiations that can improve our revenue and profit, driving growth and profit of our Retail business as well as world-class customer experience. Our mission is to create a world where people ask, “how did we ever live without Coupang?”.

What you will do

  • Run various businesses pertaining to Retail that are not limited to a specific category.
  • As a leader, provide a strategic vision for the business you run, and build and develop strategic relationships with internal/external key partners based on thorough understanding of their interests.
  • With leadership rooted in strong negotiation capabilities and outstanding judgement, break down complex problems into simpler components and analyze them to conduct seamless and successful cooperation and negotiations with executives and high-level stakeholders of external retail companies.
  • Show keen interest and excellent capabilities in terms of leadership, business analysis and decision making, negotiation, and operation. Set up standards for the metrics required for business operation, with an aim to deliver a world-class shopping experience. Provide and implement guidelines necessary for the overall business process ranging from sales, marketing, inventory, and P L management.
  • Achieve improvements through a systematic approach and utilize new opportunities without hesitation to drive business growth and enhance customer satisfaction.
  • Hire the best talents and nurture them into future leaders who can develop, launch and run new businesses.

Basic Qualifications

  • Bachelor’s degree or higher and at least 15 years of experience in the field of business
  • Ability to provide “hands-on” leadership to solve problems based on experiences with playing a managerial role and successfully handling end-to-end aspects of a business, including P L
  • Experience in establishing long-lasting relationships with top-notch global/local brands in the retail and eCommerce market and leading successful negotiations with them
  • Ability to influence the organization with strong and verifiable analytical skills
  • Experience in managing/building a team and hiring team members including your subordinate employees

Preferred Qualifications

  • Experience in taking on challenges and acting decisively to innovate existing practices in order to maximize customer satisfaction, which is our top priority
  • Interest in technologies and experience in driving an initiative to simplify tasks and bring about changes through systematization
  • Strong communication skills/experiences that help preparing persuasive and clear documents and providing ideas in a passionate and convincing manner
  • Experience in conducting an excellent negotiation with a high-level representative of a domestic/global company
  • Ability to act rapidly and courageously without fear of failure
  • Fluency in both English and Korean preferred, but not required.

Recruitment Process and Others

Recruitment Process

  • Application Review - Job Fit Interview - Focus Interview – Offer
  • Interview schedules and the results

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