이 공고, 이렇게 물어볼 겁니다

당신이 주도한 B2B 페이퍼 미디어 캠페인 중, 단순히 노출 수(Impression)를 넘어 실제 매출 파이프라인(Qualified Leads) 전환에 가장 큰 기여를 한 캠페인의 구체적인 성과와 의사결정 과정(예산 분배, 채널 선택 등)을 설명해 주십시오.

🎯 성과 측정 기준(Revenue vs. Impression)과 전략적 의사결정 능력을 확인

글로벌 전략에 맞춰 한국 시장에 이메일 마케팅(eDM)을 실행할 때, 문화적 뉘앙스(Localization)를 확보하기 위해 어떤 방법론을 사용하며, 이 과정에서 마케팅 자산의 품질을 최종적으로 보장하기 위해 어떤 QA 프로세스를 구축했는지 구체적인 사례를 들어 설명하십시오.

🎯 글로벌 전략과 로컬 실행 간의 균형 감각 및 품질 관리 역량 확인

AI 도구를 마케팅 워크플로우에 통합하여 효율성을 높인 경험을 설명해 주십시오. 특히, ChatGPT나 Claude와 같은 AI 도구를 사용하여 콘텐츠 초안 작성, 데이터 분석, 또는 보고서 자동화 등 실질적인 마케팅 작업에서 어떤 병목 현상을 해결했고, 그 결과로 시간 절약 또는 품질 향상을 몇 % 개선했는지 수치로 제시해 주십시오.

🎯 AI 도구 활용 능력이 단순한 트렌드 추종이 아닌, 실제 업무 효율과 품질 향상으로 이어졌는지 확인

웨비나(Webinar)를 기획하고 실행하여 파이프라인을 생성했던 경험 중, 단순히 등록자 수를 늘리는 것을 넘어 실제 영업 파이프라인에 유의미한 기여를 한 사례를 제시해 주십시오. 웨비나 이후의 리드(Lead)를 어떻게 후속 관리하고, 이들의 전환율을 높이기 위해 어떤 액션(Follow-up) 전략을 실행했는지 설명하십시오.

🎯 캠페인 실행부터 리드 육성(Nurturing)까지의 End-to-End Ownership 능력 확인

APAC 지역의 Field Marketing Lead와 협업할 때, 지역별 특성과 본사 글로벌 전략 사이에서 우선순위를 설정하고 자원을 배분했던 경험을 설명해 주십시오. 특히, 상충되는 목표가 있을 때 어떻게 커뮤니케이션하고 합의를 도출하여 공동의 목표를 달성했는지 구체적인 협업 사례를 들어주십시오.

🎯 글로벌/지역 간의 복잡한 이해관계를 관리하는 협업 및 커뮤니케이션 능력을 확인

질문만 읽으면 컨닝이에요. 소리 내어 답해보세요 — 어디서 틀어지는지 짚어드립니다.

공고 내용

The Company

Delight.ai is on a mission to build the AI workforce of tomorrow. For over a decade, we built the infrastructure behind conversations—chat, voice, video, messaging APIs—and became the #1 CPaaS platform for in-app communications. 4,000+ brands trust us. 7 billion messages flow through our platform every month. 300 million monthly active users.

In December 2024, we made the full strategic pivot to AI-first customer experience. By February 2025, we’d launched our AI agent for enterprise CX—built on a decade of conversation data, now with intelligence on top. And in November 2025, we rebranded to Delight.ai.

Why Digital Marketing Manager, APAC?

APAC represents 33% of our qualified pipeline target for FY27. We’re building out demand generation across Korea and the broader region, and we need someone who can own it end-to-end: paid media, email, webinars, and the localization quality that makes everything land correctly in-market. We’re looking for a marketer who knows the Korean B2B landscape, moves with urgency, and uses AI tools to punch above their weight—not because it’s trendy, but because it’s how you keep pace with what this role demands.

The Role

You’ll own digital demand generation for Korea, working closely with the APAC Field Marketing Lead to execute paid media campaigns, email programs, and webinars—while also serving as the quality gate on localized marketing assets. This role is for marketers who think in pipelines, not just programs, and want their impact measured in revenue, not impressions.

You might be this person if:

· You think in funnels — awareness, consideration, conversion — and you naturally ask “what does this do for pipeline?” before anyone else does

· You’ve run a paid media campaign that didn’t just hit delivery targets but actually moved qualified leads through the funnel

· You use AI tools in your daily workflow—for content drafting, campaign analysis, reporting—and you’ve figured out how to get more done without sacrificing quality

· You’ve owned a webinar end-to-end—from promotion to follow-up—and the pipeline it generated was something you could actually point to

You need to have:

· 5–7 years of experience in B2B marketing, digital marketing, or a related field

· Hands-on experience running paid media campaigns on LinkedIn, Google, or similar platforms

· Practical experience with email marketing platforms such as Marketo, HubSpot, Pardot, or equivalent

· Strong project management skills with the ability to manage multiple programs simultaneously without dropping balls

· Excellent written and verbal communication skills in both Korean and English

· Working proficiency with AI tools—ChatGPT, Claude, Gemini, or similar—applied to real marketing tasks: content drafting, data summarization, workflow automation, or campaign analysis

What you’ll actually do:

· Own local paid media strategy and execution in Korea—recruiting and managing the local agency, planning campaigns across paid social, display, and syndication, and optimizing spend against pipeline outcomes

· Run regional email marketing programs aligned with global strategy: build and deploy eDMs and newsletters with local nuance, use AI tools to accelerate content production, and track engagement to continuously improve

· Plan and execute webinars for the Korean market from end to end—promotion, registration, delivery, and follow-up—using AI-assisted workflows to automate the repeatable parts

· Serve as the final QA layer on marketing assets translated by the localization team, ensuring accuracy, cultural relevance, and brand consistency before anything goes live

· Partner with Marketing Ops and Revenue Operations to ensure proper campaign setup, lead routing, attribution, and reporting across digital and field programs

· Use AI to automate recurring reporting tasks, surface insights from campaign data, and free up time for higher-leverage work

· Provide ad hoc support to the APAC Field Marketing Lead for regional events and programs as needed

Added Value:

· Experience working with or managing external agencies in the Korean market

Why Delight.ai?

We’re not iterating on an existing go-to-market motion. We’re building a new category—AI that genuinely delights customers—on top of infrastructure that’s already at enterprise scale. APAC is a critical part of that story, and this role puts you at the center of it: real programs, real pipeline, real impact. If you want to own a region, help define what AI-powered B2B marketing looks like, and do it from Korea, this is the place.

Our KR benefits include (but are not limited to)

· Silicon Valley's equity program (1-year cliff)

· Hybrid work policy, flexible work hours

· Be Your Best Self: 3.9 million won (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, to gym memberships, to books, to fitness classes, to mental health services, to massages

· Learn a Language benefit - up to 3.6 million won per yea

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